This is...bizarre. That's all I can say about it.

http://victoryfund.njdc.org/bubbie/

http://victoryfund.njdc.org/bubbie/horror/HorrorEp1.pdf

The ADL is criticizing it, too:


AMERICA DECIDES 2004
Not your average ‘Bubbie’: Web ad
for Jews seen as crossing the line
By Ron Kampeas

WASHINGTON, Oct. 12 (JTA) — Just how persuasive is a Jewish grandmother armed with a lethal handbag?

And does “Bubbie,” a cartoon Jewish Democrat who knocks Republicans into oblivion, cross a line in a campaign season that already has seen pitched advertisement battles in the Jewish community?

“I’m saddened, disappointed and offended,” said Abraham Foxman, national director of the Anti-Defamation League. “It pits Christians against Jews, it uses stereotypes we should know better about projecting.”

The National Jewish Democratic Council, whose Victory Fund produced the ad, hopes Bubbie (view the ad) will get young Jewish voters into polling booths.

“It’s aimed at an under-30 crowd,” said Ira Forman, the NJDC’s executive director. “Both campaigns have had a hard time reaching that crowd. This is a communication that works for them.”

The NJDC hopes to spread word of the cartoon, launched Monday on its Web site, by e-mail. After the animation is finished, viewers are counseled to “give your friends a smile” and forward it on.

http://www.jta.org/page_view_story.asp?strwebhead=Web+ad+sparks+complaints&intcategoryid=5